Job Description
JOB SUMMARY
The Content Marketing Specialist has growing independent responsibility for developing engaging audio, visual and written content for use both online and offline in a team setting, in accordance with Stater Bros. Markets brand guidelines and overall content strategy plans.
JOB RESPONSIBILITIES
- Writing for website copy, Weekly Ad copy, social media posts, audio/video scripts, blog posts, articles, product descriptions, case studies, white papers, emails, newsletters, e-books, pages, and company bios
- Research/organize facts related to the assigned topic and content type both online/offline to compile and organize writing ideas
- In team setting, compose and/or partner to create new and relevant written, visual and audio content based on research and develop engaging content to entice the target audience across specified channels
- Rewrite / refine content depending on assignment requirements
- Proofread and edit content for mistakes or additional ideas and guarantee that it is composed per directions including from other content creators, providing feedback when necessary
- Understand how to ensure all content is optimized for search engine optimization (SEO) and contains sufficient keyword placement
- Support Social Media channel strategies and tactics as directed
- Participate in ideation of marketing campaigns and strategies
- Collaborate cross functionally with internal and external partners on ideas and strategies
- All other tasks as assigned
JOB REQUIREMENTS / QUALIFICATIONS
- High School diploma or equivalent
- Ability to learn how to effectively write for SEO, understanding the technologies that drive and support SEO
- Ability to write, proof, and edit copy across multiple channels, including social, blog, web, audio, etc.
- Understanding of customers and what motivates them at each stage in a Customer Journey
- Basic understanding of marketing foundations and effective marketing use of social media and digital marketing channels
- Effective social and online research skills
- Excellent English skills and writing abilities in various diverse styles/tones with accurate spelling and grammar (samples are appreciated)
- Effective communication and collaboration within a team setting
- Ability to manage multiple projects while meeting deadlines
- Highly self-motivated, proactive, and organized individual with a positive attitude
- Ability to operate independently and with minimal supervision
- Willingness to work some weekends and extended hours during peak production cycles
Job Tags
Weekend work,