Job Description

Full-Time | Remote | Lean, Fast-Growing DTC/CPG Brand (10+ Years in Business)

We are a fast-growing Direct to Consumer Men’s lifestyle/apparel brand looking for a versatile E-Commerce Manager to own the daily execution, optimization, and growth of our online business. This is a hands-on role for someone who can thrive in a small company environment, pivot quickly, and manage multiple hats across merchandising, product setup, operations, and digital strategy.

The ideal candidate is equal parts operator and marketer - someone who loves optimizing the customer journey, improving catalog performance, product launches, building bundles, and ensuring our online store is running smoothly every day.

Compensation

Base Salary : $75,000-$115,000 (depending on experience)

Performance Bonus : Up to 30% of base salary tied to achievement of key eCommerce KPIs (sell-thru rate, inventory management, revenue/profit growth, AOV, site metrics).

Growth Opportunity : As the business continues to scale, this role has clear upside in both scope and compensation

• Manage all onsite merchandising, collection organization, and product placement.
• Build product bundles, limited-time offers, and upsell/cross-sell opportunities.
• Identify slow-moving SKUs and take action—discounting, clearance strategy, visibility changes.
• Update homepage, collection pages, navigation, and merchandising based on sales insights and seasonality.

• Add new SKUs to Shopify, ensuring accurate copy, imagery, pricing, variants, etc.
• Coordinate product launch timelines with marketing, operations, and inventory.
• Ensure inventory accuracy, availability status, and replenishment flows are reflected onsite.

• Execute onsite promotional changes (sale banners, pricing updates, collections, rules in apps like Recharge or Shopify scripts).
• Partner with marketing to align onsite experience with email, paid ads, and SMS campaigns.
• Build/manage landing pages for campaigns, product drops, and bundle events.

• Monitor weekly and monthly eCommerce KPIs (AOV, conversion rate, SKU velocity).
• Provide insights and recommendations on product positioning, assortment health, and category performance.
• Run ongoing tests with site layout, offers, merchandising, and bundling strategy to improve conversion.

• Partner with Ops on inventory planning, low-stock alerts, and timing for restocks.
• Work with Marketing on creative asset needs and messaging.
• Coordinate with Customer Service team to ensure smooth customer experience and updated FAQ/policies.

• Manage Shopify and key apps (Recharge, Klaviyo support, Redo, Fermat, bundling tools, reviews apps, etc.).
• Coordinate with developers or freelancers on minor theme updates or fixes.
• Maintain site speed, error checks, and overall health of the eCommerce ecosystem.

• 3+ years experience in DTC/eCommerce (CPG experience strongly preferred).
• Strong working knowledge of Shopify (required).
• Experience with merchandising, product setup, and eCommerce operations.
• Ability to interpret data and make decisions based on product and site performance.
• Comfortable in a small, scrappy, founder-led environment.
• Excellent attention to detail, ability to juggle multiple priorities, and strong follow-through.
• Bonus: experience with Recharge/subscriptions, Prediko/inv mgmt, basic theme editing (HTML/CSS), or landing page tools, and Amazon.

• A “swiss-army knife” operator who loves wearing multiple hats.
• Highly organized and able to self-manage daily execution.
• Creative with merchandising, but analytical with decision-making.
• Comfortable switching between hands-on work and strategic thinking.
• Excited about growing with a small brand and helping build scalable processes.
• Understanding of core Ecommerce KPIs (Bonuses will be based on hitting targets)

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