Job Description

Staples is business to business. You’re what binds us together.

While you may know Staples as the world’s leading office supply company, Staples Promotional Products – a division of Staples – is a national leader in the promotional products industry. At Staples Promotional Products, we help customers build love for their brands with customized merchandise solutions. Whatever story they want to tell, connection they want to make, or goal they need to deliver, Staples Promo makes it easy to design promo experiences that create lasting impact. Join our winning team!

What You’ll be Doing

This person is responsible for strategically developing and implementing marketing plans, collateral, and communication efforts for our most profitable accounts. If you love immersing yourself in data-driven marketing, read on! In this role, you will drive industry marketing planning and initiatives, including culling through industry trends and analytics, and collaborating with the sales and merchandising teams to create effective, sales-driving marketing campaigns and collateral, to support our top-tier enterprise accounts.

You will also create, manage and execute on-brand marketing strategies across accounts within an assigned book of business to increase sales, engagement and conversion rates from our valued shoppers. How? Through effective digital and traditional marketing and other eCommerce initiatives, while staying on top of the latest trends and providing detailed analytics results and identifying key insights to drive future success.

What You Bring to the Table

• Development of marketing SWOT analysis, calendars, and campaigns.
• Identify industry opportunities and recommend strategies that align with sales goals and merchandising trends.
• Develop and execute a sales-driving, multi-faceted marketing plan – primarily digital marketing and eCommerce initiatives.
• Collaborate continuously with internal team members to gain a comprehensive understanding of the account, target audiences and marketing needs. Transform your knowledge into effective marketing campaigns that deliver sales-driving results.
• Analyze results of each campaign and identify insights that will drive improvements and strategies for future campaigns.
• Present marketing strategies, results, and data-driven recommendations to clients throughout the year.
• Collaborate with the creative team to produce effective marketing collateral.
• Serve as project manager/lead to navigate marketing initiatives cross-departmentally
• Project management skills
• Multi-tasking and prioritizing
• Copywriting and proofing skills
• Strong written and verbal communication skills, with the ability to effectively communicate with all levels of internal and external contacts

What’s Needed - Basic Qualifications:

• Bachelor’s degree in marketing, Advertising or Communications OR equivalent experience
• 4 - 6 years relevant work experience in marketing or related field
• Proficiency in MS Office, including PowerPoint and Excel

What’s Needed - Preferred Qualifications

• Experience working in marketing, agencies, and/or vendors
• Proficiency in Google Analytics or similar analytic software
• Proficiency in email and eCommerce marketing
• Proficiency in Marketo or similar marketing automation software

We Offer

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Job Tags

Similar Jobs