Job Description

About Us

Ashley is America's largest furniture manufacturer and a global retail leader. We’ve been committed to delivering beautiful, quality home furnishings at an accessible price point for over 75 years. Now, we're evolving our brand to meet the changing lifestyles of today's consumers. This is an exciting time to join the team and make a real impact. You'll be part of a transformation, working with passionate professionals who are reshaping an industry and creating meaningful connections between our products and the lives they enhance.

Position Summary

The Specialist, Organic Social executes strategic organic social media initiatives to elevate Ashley's brand presence and optimize content performance that maximizes brand engagement, community growth, and cultural relevance. This role combines content strategy with tactical expertise, managing social campaigns across multiple platforms that position Ashley as a culturally resonant and aspirational brand while creating authentic community connections through an elevated organic social presence.

Why This Role Matters

Ashley's organic social success requires sophisticated content execution that elevates the brand above category expectations, driving cultural relevance and premium brand perception through innovative storytelling approaches and specialized platform expertise. This role ensures that organic social content positions Ashley as a leader in lifestyle and design that transform how consumers perceive the brand.

Key Responsibilities

Content Creation & Brand Elevation

• Develop and implement elevated content strategies for Instagram, TikTok, Facebook, Pinterest, and emerging platforms that showcase Ashley as a design-forward, culturally relevant brand.
• Lead day-to-day content workflows and publishing schedules that consistently position Ashley as an aspirational brand.
• Execute content calendar management that ensures cohesive brand elevation and messaging across all organic touchpoints.
• Provide social media expertise that elevates broader marketing campaigns and brand initiatives through social integration.

Community Management & Brand Advocacy

• Build and nurture authentic community relationships that elevate brand perception through strategic engagement, responding to comments, messages, and user-generated content.
• Execute community engagement strategies that position Ashley as a trusted style authority and lifestyle brand while fostering deeper customer relationships.
• Monitor social conversations and brand mentions, identifying opportunities for brand elevation through organic engagement and thought leadership.

Content Strategy & Performance Optimization

• Lead elevated content strategy development that positions Ashley as a brand with aspirational messaging and design-forward creative approaches.
• Analyze content performance trends to identify brand elevation opportunities and provide data-driven recommendations for optimization.
• Develop content amplification strategies that maximize organic reach while maintaining elevated brand standards.

Platform Innovation & Cultural Relevance

• Stay current on platform updates and emerging social media trends to maintain Ashley's elevated position and competitive advantage.
• Execute testing of new content formats and features that elevate brand presentation and optimize premium brand performance.
• Identify and implement trending topics and cultural moments that align with Ashley's brand voice and positioning.
• Drive innovation in content approaches that differentiate Ashley from competitors.

Performance Analysis

• Conduct analysis of organic social performance metrics that demonstrate brand elevation impact and growth
• Partner with Creative, Brand Marketing, PR, and Influencer teams to ensure organic social strategies elevate Ashley's brand across all touchpoints.
• Present findings and recommendations that demonstrate social media's contribution to brand elevation, growth and engagement goals.

Qualifications

• 1-2 years in social media marketing with demonstrated expertise in brand building.
• Advanced experience with social media management platforms, analytics tools, and elevated content creation software.
• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Experience in retail, lifestyle, luxury, or premium consumer brands with understanding of brand elevation and cultural positioning.
• Strong leadership and collaboration skills with ability to drive brand initiatives across cross-functional teams.

Our Core Values

• Honesty & Integrity
• Passion, Drive, Discipline
• Continuous Improvement/Operational Excellence
• Dirty Fingernail
• Growth Focused

To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page:

We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.

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