Job Description

About the Company:

Join a rapidly scaling, digital-first brand in the health, wellness, and lifestyle space led by a well-established influencer founder. Our content, community, and media presence reach a highly engaged audience. As the brand scales from ~$1M to $5M+ in revenue, we are building a best-in-class social and content engine to drive visibility, engagement, and brand impact.

Why This Role Matters

Social media is the front line of the brand. This role is responsible for executing the founder-led voice across platforms with precision, consistency, and creativity. You will own social content strategy and day-to-day execution to amplify the brand, engage the audience, and support growth initiatives.

Key Responsibilities

• Own day-to-day social media management across platforms, including Instagram, TikTok, YouTube, X, LinkedIn, and emerging channels.
• Develop, manage, and maintain content calendars to ensure consistent, high-quality posting aligned with brand guidelines.
• Translate the founder’s vision, voice, and brand identity into engaging social content.
• Create, edit, and optimize social content formats including short-form video, graphics, reels, stories, and carousel posts.
• Execute integrated social campaigns, including influencer collaborations and content partnerships, that align with brand strategy.
• Track and analyze social performance metrics (engagement, reach, growth, conversions) and use insights to optimize content strategy.
• Identify content trends, platform updates, and audience behaviors to inform creative strategy and future campaigns.
• Maintain brand consistency and authenticity across all social touchpoints while experimenting with creative approaches to drive engagement.

Required Qualifications

• 2–4 years of hands-on social media management experience, ideally within consumer, wellness, lifestyle, or influencer-led brands.
• Deep understanding of social media platforms, algorithms, content formats, and trends.
• Experience creating content that reflects a founder-led or personality-driven brand voice.
• Strong writing, editing, and visual storytelling skills.
• Proven ability to plan, produce, and execute social content at scale.
• Experience with social scheduling, analytics, and reporting tools.

Preferred Qualifications

• Experience collaborating with influencers, creators, or public-facing founders.
• Familiarity with paid social campaigns and performance tracking.
• Basic video/photo editing skills (Canva, CapCut, Adobe Premiere, etc.).
• Experience experimenting with emerging formats and platforms to engage audiences.

Ideal Candidate Traits

• Highly detail-oriented with strong brand judgment.
• Creative, proactive, and able to execute content that resonates with audiences.
• Passionate about social media, digital culture, and health/wellness lifestyle.
• Thrives in a fast-moving, high-growth environment.
• Committed to preserving brand authenticity and founder voice while driving engagement and growth.

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