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Megabrand product with 6+M users. Global market research focus.
A high-growth biotech company has a disruptive product portfolio that has added 6+ million users the last few years and experienced multiple years of double-digit growth. The wearable digital products provide real time monitoring of a chronic medical condition that affects over 10% of the US population and 850M+ people globally. The market-leading products provide personal, actionable insights, are easy to use and reduce hospitalizations by up to 50%. They are scaling up their strategic marketing team and adding a newly created position focused on setting commercial strategy. This is a high visibility people leadership role on a team that’s known for innovative, bold product strategies.
The Opportunity
In this role you and your team will own the global market research strategy for this product. Your market research strategy approach will have a broad focus that will advise the highest leadership on the commercial team. This role focuses on creating strategy, so you’re someone who wants to work in ambiguity to solve business problems.
You will direct a large research budget, including owning P&L for market research, and manage a small team of market research and analytics professionals. This is a broadly defined assignment that will provide insights across the business to optimize performance with a special focus on market research. You will design and direct research as well as creating insights to guide the business.
You and your team will manage survey design, message testing, A/B testing and campaign measurement. You will use both qualitative and quantitative research methods to lead to insights across business analytics, competitive intelligence and marketing program results.
We need an expert who is strong in market research skills and growing, mentoring and developing a team. You and your team will present and defend actionable recommendations with executive level senior management for this high-visibility product portfolio. You will also work closely with cross-functional colleagues from other departments, including marketing, sales leadership, corporate development and finance.
Qualifications:
A highly competitive base salary is provided, along with a yearly cash bonus, generous 401k match, and a comprehensive benefits package.
This position will be based in the San Francisco Bay Area company HQ with an in-office workstyle. Financial assistance is available for relocation support.
If you are a motivated, self-starter who would like to help this organization grow, and if your background and qualifications meet these specifications, please apply.
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