Job Description

What starts with YOU, moves the world!

Hyster-Yale Material Handling, Inc. (HYMH), a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Value Line Business Development Manager based out of our Americas Headquarter office in Greenville, NC .

Who you are:

• The successful Value Line Business Development Manager will lead a team to drive success and growth of a new brand of Aftersales product lines introduced to our Hyster Yale sales channel (Dealers and Major Accounts), eCommerce open retail channel, and other routes to market.
• As the Value Line Business Development Manager you will lead all market & quantitative analysis, product planning, concept development, launch readiness, and business management of the new brand and associated products. The new products are defined as OE value line of replacement parts and Remanufactured/Refurbished parts program.
• This position will identify the needs of customers, dealers, and the marketplace, develop and justify proposals for required products through proven market research techniques, and will be the company expert for our offering within HYMH.
• One who will possess an in-depth knowledge of the parts and service business as executed via the HYMH authorized dealer network, third-party independent service providers, and second-hand lift truck owners who self-service their equipment.
• Develop brand positions for the new offering, value propositions, selling messages, and competitive product positioning. It will also develop incremental paths to market, both brick-and-mortar and digital.
• The position will provide analysis/coordination functions of end-user, dealer, and internally (engineering, training, marketing) focused to ensure the product is successfully brought to market and managed over the long term.

What you will do:

• You will be responsible for the ongoing maintenance of Global and Regional Product Management.
• Responsible for the development of a marketing plan, in conjunction with the Marketing team, for each of the product lines. Assist in the deployment of the plan and measurement of success.
• Actively participate in the development of marketing programs to gain share, specifically incentives, and campaigns. Ensure project schedules are developed and maintained; communicate required activities to responsible departments. Develop value propositions, selling messages, product positioning, ancillary products, services plans, and product pricing. Develop launch and marketing plans and assist with application segmentation strategies.
• Work with marketing, dealers, purchasing, manufacturing, finance, and engineering groups to develop the product lines and closely monitor their development to ensure they meet marketing requirements and targeted goals. This position will work with industry, key vendors, outside partners, and research firms to develop deep insight into the markets and customers, creating new product ideas and new business solutions to further share growth.
• You will influence marketing plans, training plans, and launch plans for each new product and will closely track the performance of the products.
• Engage with appropriate teams to ensure pricing, features, promotions, and other initiatives support aggressive growth of market share.
• Align resources with HYMH Training and Marketing to deliver content in support of ongoing/launch training and in support of Business.
• Coordinate with aftersales engineering and procurement in support of key industry growth initiatives will be provided.
• Ability to effectively build cross-department relationships - as this is critical to this position given HYMH matrix organizations as it relates to product development, strategic planning, and product marketing.
• Strong leadership in this environment is critical.
• A working knowledge of the industrial truck marketplace, competition, and Hyster and Yale distribution systems as well as the independent service market is required.

What you will need:

• Bachelor’s degree required.
• Business or marketing preferred.
• MBA preferred.
• Five to seven years of relevant experience.

Skills, Experience & Abilities:

• Strong business acumen, excellent written and oral communication, broad knowledge of marketing, finance, manufacturing, purchasing, engineering, and market research.
• Excellent leadership and corporate influence skills.
• Knowledge of HYMH product lines, lift truck market, competitors, and their product offerings.
• Strong technical writing background.
• Strong product conception, product marketing, business management, and marketing communication skills.
• Project management skills.

Who we are:

HYMH designs, engineers, manufactures, sells and services a comprehensive line of lift trucks and aftermarket parts marketed globally under the Hyster and Yale brand names. We are one of the global leaders in the Material Handling industry and have been building relationships and partnering with our customers, suppliers, dealers and employees for over 90 years.

What we offer:

Hyster-Yale offers competitive pay, tuition reimbursement, supportive work environment, hybrid work option, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k).

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