Job Description

The Director of Marketing & Events will lead company-wide marketing efforts as CraneWorks continues to grow. The role will be responsible for building and executing marketing strategies to support our current branches while helping launch and promote new locations.

The ideal candidate is both strategic and hands-on—someone who can use market data to guide decisions while also managing events, digital marketing, and social media that showcase our equipment, people, and culture.

Duties & Responsibilities:

· Develop and execute marketing plans to support existing branches and new locations

· Research market trends and competitors to identify growth opportunities

· Ensure consistent branding and messaging across all locations while allowing for regional needs

· Drive lead generation for rentals, equipment sales, and service across all divisions

· Manage company social media channels, including LinkedIn, Instagram, and Facebook

· Oversee website content, SEO, digital advertising, and performance tracking

· Guide the creation of marketing materials such as brochures, videos, and sales tools

· Use internal systems to track customer engagement and marketing results

· Plan and manage trade shows, open houses, and customer appreciation events

· Support branch leaders and sales team with local marketing efforts

· Plan, execute and attend internal, external and customer events at all locations

· Assist HR and recruiting by promoting CraneWorks as a great place to work

· Other duties as assigned

Qualifications & Skills:

· 8+ years of marketing experience, preferably in a multi-location or industrial business

· Experience supporting company growth into new markets

· Strong experience planning and managing industry events

· Knowledge of digital marketing tools, CRM systems, and social media platforms

· Willingness to travel to branch locations as needed

· Excellent verbal and written communication skills

· Organization skills and attention to detail

· Strong background in marketing and branding

· Experience in creating content for social media, shooting and editing videos and photos, copy marketing

· Experience with graphic design software like Canva or Adobe Creative Suite

· Experience with web management software such as Wordpress and Hubspot

· Experience with SEO and Google Analytics

· Demonstrated ability to create, implement and monitor budgets

· Ability to manage multiple projects at once and work cross-functionally with multiple departments

Education:

Bachelor’s degree in Marketing, Communications, or related field

Travel Requirements:

· Quarterly visits to company branches with overnight travel is expected

· Attend customer, vendor, and company events as required in all locations

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